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Publications

  • Nov 16, 2014

Digital Marketing Case: Focus on PPC

Accordant were looking for a Digital Marketing Agency to help them create an online presence to help them promote their portal and its existing training members and the diploma courses.

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  • Dec 1, 2014

Digital Marketing Case: Focus on SMO

Deft technologies lacked in the Client First approach level in creating a powerful online presence on a daily basis.

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  • Nov 27, 2014

Special Study: IMF Infrastructure Push

IMF examines the macroeconomic effects of public investment in a large number of countries and suggested that in countries with infrastructure needs, now is a good time for an infrastructure push.

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  • Sep 27, 2014

Retail Chain Case Review

Leonisa Shopertrek* is a leading retail chain company in India with a growing presence in the Middle East through joint ventures and partnerships. The company has a pan-India presence through a network of over 50 offices covering 13 states.

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  • Sep 09, 2014

IT Company Case Review

Accelware Systems* provides expert application and device support, helping IT departments maximize the return on technology investments by ensuring business users operate at peak performance.

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  • Aug 29, 2014

Real Estate Case Review

AdCarrik*, a building performance and consulting solutions provider, was facing low market awareness as they sought to expand beyond their heritage as a real estate advisory and energy management firm.

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  • Aug 19, 2014

Recruitment Company Case Review

Apec House*, a growing Recruitment Process Outsourcing (RPO) company, needed to attract increased attention from a wide variety of audiences.

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  • Sep 15, 2014

Healthcare Case Review

Fusion Care* pioneered the first patient-centric and outcome-driven nursing protocols based on clinical evidence. The company had a vertical approach to the health care market with computed tomography, patient monitoring and visualizing systems.

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  • Sep 05, 2014

Lean Start-up

Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously and also helps in eliminating uncertainty.

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  • Sep 19, 2014

Creative Agency Case Review

Green Oak Solutions is a multi-disciplinary public relations & creative agency based out of New Delhi that designs transformational brand experiences.

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  • Sep 20, 2014

Retail Chain Case Review

Krugerway* is a pioneer leader in the retail sector. It is one of the largest hypermarket chains in Europe.Krugerway is a multi-format, multi-channel and a multi-local retailer with formats into: hypermarkets, supermarkets, cash & carry, departmental and convenience stores

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  • Sep 20, 2014

HR Agency Case Review

Levix services* provided business services related to Human Resources and Business Process Outsourcing headquartered in New Delhi.

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  • Sep 25, 2014

Financial Services Case Review

Magna Life* is a leading retail financial services company in India with a growing presence in the Middle East through joint ventures and partnerships.

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  • Sep 01, 2014

Crowd Business

Crowdsourcing and crowdfunding are changing the global economy. Many leading enterprises are implementing “crowd-based” strategies in one form or another but may not think of it as crowdsourcing

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  • Aug 29, 2014

Mobiz Infocom Case Review

Mobiz Infocom allows advertisers to run highly-targeted mobile ad that helps app developers monetize and promote their mobile and tablet apps with advertisements.

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  • Aug 21, 2014

Wage Gain Ends?

Wage gains in the annual cycle trend have so far been characterized by a higher-than-normal weighting toward lower paying industries, such as retail, hospitality and temporary help. While overall wage gains (including supervisory workers) have been very steady at around 2% for the last three years, wherein beneath the surface there are signs of improving wage trends among the roughly 80% of workers who are non-supervisory.

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  • Sep 07, 2014

Clean Technology

Governments and organizations are announcing plans to shrink their carbon footprints. The cleantech-enabled transformation to a low-carbon, resource-efficient economy may be the next industrial revolution.

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  • Sep 05, 2014
  • 372

Digital Marketing Challenges

Many CMOs today find themselves with one foot in branding, one in the post-digital world and one hand on a compass trying to figure out what’s next. We have broadly categorized the Digital Marketing challenges faced by a company...

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  • Sep 04, 2014

Managed Mobility

Enterprise mobility management (EMM) is the set of people, processes and technology focused on managing the increasing array of mobile devices, wireless networks, and related services to enable broad use of mobile computing in a business context.

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  • Aug 14, 2014

Neuromorphic Chips

"Neuromorphic" chips—so named because they are modelled on biological brains—will be designed to process sensory data such as images and sound and to respond to changes in that data in ways not specifically programmed. These will accelerate progress in artificial intelligence and lead machines that are able to understand and interact with the world in humanlike ways.

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  • Sep 01, 2014

Cloud: Case as a Service

Case-as-a-Service (CaaS) improves case management with greater transparency and compliance, enabling public and private organizations to enhance service, drive efficiencies and reduce costs and risks.

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  • Aug 28, 2014

Ethnography in the Corporate World

Ethnography has often been portrayed as a “fly on the wall” technique, with anthropologists lurking in people’s homes to observe consumers’ unadulterated lives. Where data analytics and surveys provide flattened snapshots, ethnography contributes an empathic understanding of how consumers live, work and play through gritty and detailed descriptions

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  • Aug 24, 2014

Aligning BPM and BI

The way to achieve effective and efficient business climate is by integrating Business Intelligence (BI) with Business Process Management (BPM) – By adding BI a closed loop performance management could be achieved, where metrics are compared with business objectives and the results fed back to improve processes and decisions.

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  • Aug 28, 2014

Green Economy

The green economy is defined as an economy that results in reducing environmental risks and ecological scarcities, and that aims for sustainable development without degrading the environment. The global green economy [environmental goods and services market] is estimated to be worth US$6 trillion per annum.

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