Marketing Campaign Evaluation
With our resources and planning, we analyse the existing as well as proposed marketing campaigns of companies, against various Key Performance Indicators.
How did the campaign go? Strange though it may seem, this is a question
you have to think about during the initial planning stage of your campaign.
Crossing your fingers, taking a deep breath and hoping for the best are not
The very process of thinking about how you are going to evaluate and
measure the proposed outcomes has the salutary effect of scrutinising the
plan’s strategy and tactics with your eyes wide open.
Our Pre and Post Campaign Evaluations are aimed at identifying recall, strengths and points for improvement both in the pre and post launch phases of communication campaigns, recommending the adjustments necessary to improve the return on investments and advertising results. I
We evaluate your existing marketing campaigns on various parameters depending on the type of campaign, level of involvement, target audience, objectives etc.
We cover following broad aspects in Campaign Evaluation:
- Objective Evaluation
- Target Audience Evaluation
- Audience Engagement
- Campaign Message
- Results Evaluation
- Resource Management Evaluation
- Campaign Analysis & Feedback